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An AI marketing workflow for your Steam game: NextWishlist and your own AI (MCP)

, founder of NextWishlist · Updated · 3 min read

Nightlymeasurement by NextWishlistNextWishlist
Dailybrief drafted by your own AINextWishlist
0posts published by NextWishlist itselfNextWishlist
On this page
  1. The loop in one picture
  2. What your AI can read and do
  3. A week with the workflow, as an example
  4. How automatic can it be?
  5. How to set it up

Short answerConnect your AI assistant (Claude, ChatGPT or any MCP app) to NextWishlist: each morning it reads what worked for your game and your niche, drafts posts, pitches and Steam events with a tracked link each, and you approve before anything is published. NextWishlist measures the results overnight and the loop starts again.

Most AI-written game posts are generic because the AI knows nothing about your game, your niche or what worked last week. Connect it to your numbers and it becomes a marketing assistant that drafts from facts. Here is what that loop looks like, day by day, and where to keep a human in it.

01The loop in one picture

  1. Overnight, NextWishlist measures: your wishlists, your Steam page, your posts and tracking links, and the games of your niche that are taking off.
  2. In the morning, your AI reads it through the Model Context Protocol (MCP): your plan, your deadlines, what worked, the posts worth studying in your niche.
  3. Your AI drafts: today's posts, a creator pitch, a Steam event, each with its own tracked link to your Steam page.
  4. You approve: edit in your voice, then post yourself or through your scheduling tool.
  5. The next night, NextWishlist measures again: which post brought wishlists, and the plan moves on.
  1. 1NextWishlist measuresOvernight: wishlists, page, posts, niche
  2. 2Your AI readsThrough MCP, your game only
  3. 3Your AI draftsPosts, pitches, events, tracked links
  4. 4You approve and postYour voice, your accounts
The loop: NextWishlist computes, your own AI phrases, you decide. NextWishlist never posts.

The split is deliberate: the numbers are computed by NextWishlist, your AI only phrases them. NextWishlist never posts anywhere; your accounts stay yours.

02What your AI can read and do

Once connected, your assistant works on your game only. It can:

  • Know where your game stands: your plan for the day and Valve's upcoming deadlines.
  • See what's working: for your game, and for the games of your niche.
  • Draft with you: posts, pitches, Steam events and plans, from your game's facts rather than a blank prompt.
  • Save its drafts in NextWishlist, where you review them.

It never writes to Steam or to your social accounts, and it only sees your own game.

03A week with the workflow, as an example

Monday: the weekly review

"Review last week." Your AI reads which posts and links brought wishlists, what the fastest-growing games of your niche posted, and writes what to repeat, what to retry, what to stop.

Every morning: the daily brief

"What should I post today?" It reads today's tasks and your calendar, drafts two or three posts in the formats that work for games like yours, and creates a tracked link for each one (Steam UTM links).

Wednesday: one post took off

"Why did this clip work, and adapt it for Reddit and Bluesky." It compares the post with your usual numbers and drafts versions that follow each network's habits (indie game marketing on Reddit).

Thursday: outreach

"Write a pitch for these three creators." It drafts short, personal messages from your press kit and the creators suggested for your niche (how to get YouTubers to play your game).

Before a deadline

"Plan the five weeks before Next Fest." It lays out the steps on Valve's real dates (Steam Next Fest dates).

04How automatic can it be?

Almost everything can run on its own: the measuring, the reading, the drafting and the tracked links. We recommend keeping one human step: approving what gets published.

  • Your voice: players and creators notice unedited AI text, and a generic post wastes a good clip.
  • Platform rules: each network and each subreddit has its own rules on self-promotion and automated posting; a scheduler you control respects them, an unattended bot often doesn't.
  • Facts: your AI drafts from computed numbers, but a release date, a festival or a price in a post must be true. Check them before posting.

If you already use a scheduling tool, the approved drafts go there, and their tracked links tell NextWishlist what each post brought.

05How to set it up

  1. Connect your game to NextWishlist (a read-only Steamworks key and your channels).
  2. In your AI app, add NextWishlist as a connector (Claude, ChatGPT and other apps that support MCP connectors), and sign in.
  3. Ask for the daily brief, approve what you like, post, and let the next morning tell you what worked.

It runs on your own AI subscription. NextWishlist is in private beta: join the waitlist. More on what AI does well and badly for game marketing, and Valve's AI disclosure rules: using AI for indie game marketing.

NextWishlist in 1 min 42: the daily report, your niche, the calendar and your own AI, on the sample game Nebula Drift.

An AI marketing workflow for your Steam game: quick answers

Can AI run my indie game's marketing automatically?

Most of the loop can be automated: measuring, reading what worked, drafting posts and pitches, creating tracked links. Keep one human step, approving what gets published, for your voice, platform rules and facts.

How do I connect Claude or ChatGPT to my Steam data?

Through an MCP connector. NextWishlist exposes your game's analysis over the Model Context Protocol, so Claude, ChatGPT or another MCP app can read your plan, your wishlists and what worked, on your own subscription.

Does NextWishlist post on my social accounts?

No. NextWishlist only reads. Your AI drafts inside NextWishlist, and you post yourself or through your own scheduling tool.

What is an MCP server for game marketing?

A connector that lets your AI assistant read your game's marketing data and run ready-made workflows (daily brief, weekly review, pitches) instead of guessing from a blank prompt.

Sources

Valve's rules can change: the official Steamworks page always wins. Practitioner benchmarks are surveys of developers, given as ranges.

NextWishlist

The Steam marketing tool for indie developers.

Wishlist tracking, comparison with similar upcoming games, your page and demo checked against Valve's rules, and a daily plan that ties it together. In private beta.

Join the private beta